How to turn off business account on Instagram, step by step

Here is how to turn off business account on Instagram. Open your profile, tap Menu, then tap Account type and tools. Tap Account type, then Switch account type, then Switch to personal account. Confirm, and you are done (Instagram Help).

The switch is instant. You stay logged in. Your followers, posts and Reels stay where they are. What goes away is a set of business tools, mainly ads and the link to your Facebook Page.

Instagram calls business and creator accounts “professional accounts”. So “turn off business account”, “turn off professional account” and “switch to personal account” all mean the same move. This guide shows the steps on a phone and on a computer. Then it covers what you lose, what happens to Insights, and how to switch back.

How to turn off business account on Instagram on iPhone and Android

Instagram Help gives one set of steps for both phones. The menus match on iPhone and Android.

1. Tap Profile, or your profile picture, in the bottom right.
2. Tap Menu in the top right. It is the three lines.
3. Tap Account type and tools. It sits under the heading For professionals. On some phones you need to tap Settings first.
4. Tap Account type.
5. Tap Switch account type.
6. Tap Switch to personal account.
7. Tap Switch to personal to confirm.

That is all. Instagram Help lists no waiting time and no review step. On a public account, Your dashboard now sits where Professional dashboard used to be (Instagram Help, About Instagram dashboards).

On an iPad, only the first step differs. Your profile picture sits on the left side of the screen, not the bottom right. The rest is the same (Instagram Help).

Tip: take a screenshot of your Insights before you switch if you plan to go private after. Insights only stay with public accounts, and the next sections explain why.

How to switch to personal account on Instagram from a computer

The website uses different menu names. Here the option sits inside the business tools page (Instagram Help).

1. Log in at instagram.com.
2. Click More in the bottom left, then click Settings.
3. Click Business tools and controls. If you have a creator account, it says Creator tools and controls.
4. Click Switch to personal account.
5. Click Switch back to confirm.

This route helps when the app hides the option, or when you manage the account from a work laptop.

What you lose when you switch to a personal account

Instagram Help is clear about the cost. You no longer have access to ads, and you may lose some other tools. Any Facebook Page linked to the account is disconnected. A second help page adds that you lose Meta Business Suite and Meta Ads Manager.

Here is the full picture, tool by tool.

Tool or feature	After you switch to personal	Source
Ads and boosts	Gone	Instagram Help
Meta Business Suite and Meta Ads Manager	Access lost	Instagram Help
Linked Facebook Page	Disconnected	Instagram Help
Contact button and category label	Professional features, so they go	Instagram Help, About professional accounts
Primary and General inbox tabs	Professional features, so they go	Instagram Help, About professional accounts
Insights	Kept if the account stays public	Instagram Help
Followers, posts, Reels, username	Not on the list of things you lose	Instagram Help
Private account option	Gained	Instagram Help

The Contact button holds your email, phone number and directions. If customers reach you that way, put an email address in your bio before you switch.

Watch out: the switch disconnects your Facebook Page. Instagram Help warns that in some cases an active Meta Verified subscription may be canceled when a subscribed Page and Instagram account are disconnected. If you pay for Meta Verified, check that first.

What happens to Insights after you switch

Many guides say Insights vanish the moment you switch. That is out of date. Instagram Help now says that with a public account “you’ll still have access to Your dashboard and insights”.

Instagram says dashboards are open to every public account. A professional account sees Professional dashboard. A public personal account sees Your dashboard, with reach, engagement and audience numbers (Instagram Help, About Instagram dashboards).

So the account type is not what removes Insights. Going private is. Here are the rules Instagram Help gives.

• You need a public account, personal or professional, to view insights.
• If you switch to a private account, you lose access to insights.
• If you switch back to public within 90 days, you can get past insights data back.
• Insights only cover the past 90 days in any case.

Instagram notes that dashboard tools can vary by account type, region and eligibility. So your personal dashboard may show less than the professional one did. Ad insights go for sure, because ads go.

If you use Insights to pick posting times, our guide on the best time to post on Instagram shows where to find your most active hours.

Does turning off a professional account on Instagram change reach?

A common belief is that business accounts get less reach, and that a personal account fixes it. We could not find any Instagram source that says so.

Instagram’s own post on how ranking works lists the signals it uses. They include your activity, facts about the post, facts about the person who posted, and your history with that person (Instagram, ranking explained). Account type is not named as a signal for Feed, Stories, Explore or Reels.

So do not switch just to chase reach. Nothing official says it will help. What can change reach is what you do next. A private account cannot reach new people at all, since only approved followers see its posts.

If reach is the real worry, work on the posts. Our guide on how to get more followers on Instagram covers what moves the numbers.

Switch to personal, switch to creator, or stay?

Turning the business account off is not the only choice. Instagram lets you change between business and creator with the same Switch account type button (Instagram Help). It says creator accounts suit public figures, artists, influencers and people who make content. Business accounts suit shops, local firms, brands and service providers.

Your goal	Best move	Why
You want a private account	Switch to personal, then go private	Professional accounts cannot be private
You only want to see your stats	Personal and public is fine	Public personal accounts keep Insights
You make content and do not sell	Switch to creator	You keep professional tools
You run ads or boost posts	Stay professional	Personal accounts have no ads
Customers use your Contact button	Stay professional	The button is a professional feature
You share posts to a Facebook Page	Stay professional	The switch disconnects the Page

If you are still unsure, try personal for a week. You can switch back at any time, and the move costs nothing.

How to make the account private after you switch

This is the top reason people turn off a business account. Instagram Help puts it plainly. Business profiles cannot be private. To make one private, you first have to switch back to a personal account.

After the switch, the account is still public. You have to turn privacy on yourself.

1. Tap Profile, then tap Menu in the top right.
2. Under Who can see your content, tap Account privacy.
3. Tap the toggle next to Private account.
4. Tap Switch to private to confirm.

From then on, new people must send a follow request. Your current followers stay. Keep in mind that this is the step that removes Insights. It also stops new people from finding your posts. Our guide on how to make your Instagram public explains the trade in detail, in case you change your mind.

Cannot find Switch account type? What to try first

Instagram moves these menus often. Try these in order.

1. Scroll the menu to the heading For professionals. Account type and tools sits under it.
2. Tap Settings first. Instagram Help notes that some versions need this extra tap.
3. Update the Instagram app, then look again.
4. Use a computer. Log in at instagram.com, click More, then Settings, then Business tools and controls.
5. Check that you are on the right account. You can stay logged in to up to 10 accounts at once (Instagram Help). A personal account will not show the switch at all.

If you meant turning the whole account off

Some people search for this because a business closed, and they want the profile gone. That is a different setting. It is called deactivation.

Go to Settings, then Accounts Center, and look for Deactivation or deletion. A deactivated profile hides your photos, comments and likes until you log back in. You can only deactivate once a week (Instagram Help).

Deactivation hides everything. A switch to personal hides nothing. Pick the one that fits.

How to switch back to a professional account later

Instagram Help says you can change account type at any time. To go back, follow these steps.

1. Tap Profile, then Menu.
2. Tap Account type and tools.
3. Tap Switch to professional account.
4. Pick a category, then pick Business or Creator.
5. Add contact details, or skip that step.

Two things to know. If your account was private, the switch makes it public again. Every pending follow request is accepted at once (Instagram Help). And your Facebook Page does not link itself again. You have to link it by hand.

Where bought followers fit

We sell Instagram followers, and 100 cost $3.95. So here is how the account type affects an order.

It mostly does not. Delivery needs only your public username, and it works on personal, creator and business accounts alike. The part that matters is public. If you switch to personal and then go private, new followers cannot be added without a request. Keep the account public while an order runs.

The switch itself does not remove any followers, bought or earned. You can watch the count with our Instagram follower counter before and after.

Here is what buying will not fix. It will not bring back ads, the Contact button or your Facebook Page link. It will not make a private account visible. And bought followers do not comment, call or buy. They make a profile look active. They are not customers.

A quick checklist before you switch

• Screenshot your Insights if you plan to go private.
• Put an email address in your bio if people use your Contact button.
• Let any ads finish before you switch, since you lose access to ads.
• Check Meta Verified if your subscription runs through a linked Facebook Page.
• In the app, go to Menu, Account type and tools, Account type, Switch account type, Switch to personal account.
• On a computer, go to More, Settings, Business tools and controls, Switch to personal account.
• Turn on Private account only if you accept losing Insights and new reach.